Lovevery - Retained packaging design for a multi-component game.
The Mystery Word Decoder is one small part of Lovevery’s Reading Skill Set, designed to help children in kindergarten and first grade develop their reading skills by teaching them how to blend letter sounds.
My Role
Structural Packaging Design
Art Direction
Whether the game is stored in a closet or a bin, the location of the two lockups make it easy to find.
We introduced the solid color base as a unique feature of Lovevery's retained packaging solutions.
Retained packaging is intended for long term storage and organization. It’s an artifact that people keep alongside the product, so it needs to meet the same quality and safety standards as the toys and games it protects. It should also organize the layers of the unboxing experience in a way that helps with setup and digesting the rules.
We introduce the two answer keys at the top of the unboxing.
The layout is designed to integrate into the gameplay by containing the decoder cards and dividing them by level of difficulty. At the top layer you find the two answer keys followed by the rules. We introduced the solid color base as a unique feature of Lovevery's retained packaging solutions that helps differentiate the brand from its competitors while adding a vibrant element that engagingly presents the product. Producing a solid color base for a setup box was a color-matching challenge due to the use of different materials for the setup box wrap, and interior SBS. We achieved a consistent color through an offset lithographic production process using an expanded gamut of inks to adjust for each layer of the packaging. ✖
The solid color base matches the interior of the lid and the ground of exterior lockups.
The final layer of the unboxing organizes all of the game elements divided by level of difficulty.
Publication
January 1, 2026
Credits
Lovevery Design & Engineering Team