Lovevery - Two retained containment solutions, one unified aesthetic.
As part of Lovevery's Reading Skill Set, many of the games require either a set of wooden letter tiles or the larger plastic letters to be used for an array of activities that come with the set.
My Role
Structural Packaging Design
Art Direction
Close up of the wooden tile packaging showing the bagasse tray and SBS insert.
Early rendering of how the tray and tiles will layout.
The covers were designed to lay flat so kids could sound out and assemble words.
Developing an organization system for kids to easily store and use 120 pieces of plastic and wooden letters across an array of activities was a major packaging design challenge. The storage solution had to be easy to take on-the-go and integrate into each activity. The organization method had to be easy to follow as well so that a parent or their child could quickly put everything back in the right order.
Bagasse mold for the plastic letter portfolio.
Both portfolios feature a book-style cover that latches shut with a magnetic closure. The covers were designed to lay flat so kids could sound out and assemble words on the left-facing cover before committing to them in various games. Each portfolio has a wet-press bagasse molded tray to contain and organize the letters. The tray for the wooden tiles features a color-coded divider that separates the vowel, consonant, and digraph letter tiles. The other letter tray has a deboss of each letter at the base of the tray to make it easy for kids to put everything back in the right order. ✖
The closed plastic letter portfolio.
The plastic letter portfolio showing all of the letters in the bagasse tray.
The closed wooden letter tile portfolio.
The wooden letter tile portfolio showing all of the consonant, vowel, and digraph tiles organized in the bagasse tray.
Publication
January 1, 2026
Credits
Lovevery Design & Engineering Team