Bridgeport Generation Now - Developing a brand identity to help set the foundation of a meaningful movement.
Bridgeport Generation Now (BPT Gen Now) is a movement whose mission is to encourage the residents and youth of the City of Bridgeport to take an active role in strengthening their community and become leaders that will create a new cultural identity for the city.
My Role
Graphic Design
Illustration
Typography
The logo, mark, and display face.
I wanted to reflect the streetscape of the city in the visual language.
Engaging the next generation of community leaders in civic engagement, policy work, economic development, and education was a core focus for the founding members. The challenge the identity system needed to solve was how to connect with the Bridgeport community and communicate the limitless potential of the movement. Capturing the zany, professional, youth oriented, and hand made characteristics of the city in design was an essential part of the brief as well.
Bridgeport has a very rich art culture and creative community. While walking around the city, you can’t help but notice the street art on many of the buildings, stairways, and bridges. I wanted to reflect the streetscape of the city in the visual language, so I developed a display type and series of illustrations that were inspired by a lot of the art around the city. This allowed for an array of interpretations for future campaigns while providing enough structure, consistency, and charisma to be recognized as a singular identity. ✖
A series of easy to carry cards for members to hand out as recruitment tools.
The brand mark was designed specifically for small social media formats.
A poster series designed as a template to help build local awareness of upcoming meetings.
Publication
January 1, 2026
Credits
This project was completed in close collaboration with the founding members of BPT Gen Now and the SASD Design Service, in partial fulfillment of the requirements for the degree of Master of Professional Studies in the Design Management Program at the Shintaro Akatsu School of Design.